The most effective way to get your internet marketing business off to a great start is to choose a product related to something you know and love.

This strategy provides a triple bonus.

Your message will flow easily while communicating your passion and your customer will recogniize your expertise on the subject.

Skip the Sales Pitch

Whatever you are communicating, you are in your comfort zone. You’ve talked about your product with your friends long before you decided to market it. No doubt, you have some wonderful stories about this product and its’ impact on your life. When you share these stories with your potential customers, it will be like speaking with an old friend. Your relaxed conversational approach will put your reader at ease. You’re not selling, just sharing information.Remember that high school journalism course? Don’t forget the who, what,when,where, why, and how formula! Whois you or someone who pointed out the need for your product.

For instance, you noticed that many of your customers were asking the same question.

How do I plan menus for my new diet?

What is a brief description of your product. Don’t get technical at this point. Your new software program might automatically generate menus for a specific weight loss program.  If this is the solution they are seeking, they will keep reading. Where is optional. If it’s relevant, by all means, include it.
When and why are easily defined.

For example, “Since starting The Thin as a Rail Diet last month, I have been searching for a solution to the time consuming task of menu planning”. …People don’t buy for logical reasons… They buy for emotional reasons…

Put Your Heart Into It

How is your opportunity to point out the benefits of the product and all the marvelous ways it has helped you. It saved you time, relieved the tedium, and allowed you to easily create emergency menus for eating out, unexpected guests, etc. You cannot point out too many benefits.As your visitors read the information you are providing, they will sense your enthusiasm and excitement. People don’t buy for logical reasons. They buy for emotional reasons.

Sharing your passion for the benefits of your product is the second boost to your internet marketing success. You will be speaking to their emotions.

Be Recognized as an Expert

As you write your marketing materials, you will sometimes need additional information. Perhaps you wish … Read More

 Ifyou were to talk with a search engine marketing consultant, they would have certain tips to give you. There are many websites these days which do have a website which is optimized for search engine marketing. This is important because if you do not have a website which is optimized and shows up in search engine results, you cannot get traffic to your website without having to buy it and this gets expensive.

If you are concerned about how your website shows up in websites, you may inquire about search engine marketing services. These services will usually focus their attention upon three main areas: incoming links, your content, and your keywords. These are factors which are important for the search engines and will result in your website being placed higher in results if you focus on these factors. This article will talk more about this.

The first of the six factors a search engine marketing services company will examine is competitive analysis. This is done to see how your website stacks up against the competition along with which companies are in the top ten results and why they are there.

The second factor to look into is keyword research to see which keywords are actually used by your prospective audience and how competitive these keywords are. Without proper keywords, your website is not visible to your niche audience searching for what you have to offer.

A search engine marketing consultant will use page optimization to see which keywords are emphasized on various pages. This will ensure that your set of keywords is used properly throughout your website so that you show up for all keywords you are targeting.

Search engine marketing services companies place great emphasis on site usability. Without a site that is easy to get around, your audience will become disenchanted and exit your site quickly which is not good for your business.

Off page optimization such as link building is the next area which will be focused on by search engine marketing services companies. Link building is important because this is a factor in search engine rankings.

You can also think about using paid search engine marketing such as Adwords. This is an option some search engine marketing consultants will recommend because you can get your website in front of your audience faster than organic search engine marketing optimization efforts.

Can you not see the importance of … Read More

So you’ve decided to become an affiliate marketer and you’re ready to earn your fair share of the millions paid out in commissions every year.

You’ve signed up for the program (or programs) of your choice, got your affiliate link ready and now the first answer you want to know is: “Where to place my affiliate links?”

Very good question.

Where you place your affiliate links is going to have a lot to do with your affiliate marketing strategy. It’s best to decide on one strategy to start with and then build on that as you have gained experience and maximized the profit there.

The following points are a few of the many affiliate marketing strategies you can use to place your affiliate links in key positions online that will help you earn great commissions.

1. On Your Website

Of course you should be adding your affiliate links where appropriate on your website. This can be in full blown product reviews, in casual mentions of products, on a recommended resources page, in a list of learning materials, in your footer, etc, etc.

2. On Your Blog

Blogging is a great way to make money as an affiliate. It is much like using a website but you can also get feedback and find out what people are most responding to. Make sure to pay attention to the kind of posts people click and read, then write more of them.

3. In Your Email Signatures

If you’re like many people you send hundreds or even thousands of emails monthly. Put this to work for you by recommending a relevant product in your email signature.

4. In Pay Per Click

If you are brave enough to try pay per click marketing then you may want to buy domain names and redirect them to your affiliate link. This is a method I don’t use myself as it’s easier and cheaper for me to get my traffic through natural search engine optimization and place my links on my own website. If you do use this method keep in mind you will not be building a list either. It’s better to get the traffic to your website, build your email list and then send them on through an affiliate link.

5. In Special Reports

Special reports are somewhere to place your affiliate links that is not often thought of. It’s also very effective. If you write … Read More