Passion And Marketing Are A Heady Mix
The most effective way to get your internet marketing business off to a great start is to choose a product related to something you know and love.
This strategy provides a triple bonus.
Your message will flow easily while communicating your passion and your customer will recogniize your expertise on the subject.
Skip the Sales Pitch
Whatever you are communicating, you are in your comfort zone. You’ve talked about your product with your friends long before you decided to market it. No doubt, you have some wonderful stories about this product and its’ impact on your life. When you share these stories with your potential customers, it will be like speaking with an old friend. Your relaxed conversational approach will put your reader at ease. You’re not selling, just sharing information.Remember that high school journalism course? Don’t forget the who, what,when,where, why, and how formula! Whois you or someone who pointed out the need for your product.
For instance, you noticed that many of your customers were asking the same question.
How do I plan menus for my new diet?
What is a brief description of your product. Don’t get technical at this point. Your new software program might automatically generate menus for a specific weight loss program. If this is the solution they are seeking, they will keep reading. Where is optional. If it’s relevant, by all means, include it.
When and why are easily defined.
For example, “Since starting The Thin as a Rail Diet last month, I have been searching for a solution to the time consuming task of menu planning”. …People don’t buy for logical reasons… They buy for emotional reasons…
Put Your Heart Into It
How is your opportunity to point out the benefits of the product and all the marvelous ways it has helped you. It saved you time, relieved the tedium, and allowed you to easily create emergency menus for eating out, unexpected guests, etc. You cannot point out too many benefits.As your visitors read the information you are providing, they will sense your enthusiasm and excitement. People don’t buy for logical reasons. They buy for emotional reasons.
Sharing your passion for the benefits of your product is the second boost to your internet marketing success. You will be speaking to their emotions.
Be Recognized as an Expert
As you write your marketing materials, you will sometimes need additional information. Perhaps you wish … Read More